TDE signs new artist SiR
Artist driven labels are definitely taking over. Most of them focus on finding amazing artists in their own hometown such as Drake's label OVO Sound. Others focus on a consistent sound and vibe like Saint Records, Solange Knowles' label. Kendrick Lamar's label, Top Dawg Entertainment does a little of both.
Recent signee, SiR, is from California like Kendrick but the sound also fits into the overall sound of T.D.E. It's storytelling, truthful and unique. Watch SiR's latest video for his single W$ Boi below: